DIVA’NI store opening in Pakistan

Posted on Aug 2 2016 - 10:32am by Areeba Siddiqui

DIVA’NI an Indian Fashion brand worked at the edge of silver screen and reality, will open ways to their first worldwide couture lead store in the heart of Lahore’s extravagance retail range, principle MM Alam Road in Gulberg on the fifth of August 2016. To be sure DIVA’NI in Pakistan will present its desired hand worked eastern couture crosswise over wedding and formal wear alongside a choice of extravagance prepared to wear.

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DIVA’NI was initially acquainted with India in 2013 by Yash Raj Films, Indian silver screen’s greatest name and KBSH Private Limited, one of the biggest and free legacy style houses based out of New Delhi. The brand is driven by its powerhouse innovative chief Ms. Sanya Dhir, who joined the 65-year-old privately-run company, KBSH in 2009.

Her calling was the need to break the age-old generalization appended to ethnic wear and make it more open and applicable to the “Glocal” lady. Subsequently, DIVA’NI was conceived; motivated by design, film and womanliness, with an enthusiasm for legacy, an authority of selective and broad carefully assembled procedures and a key thankfulness for customary specialty.

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